Our Team

About Creative Educational Concepts

Joan B. Fowler, PharmD, BCPP

President and Owner

Joan B. Fowler, PharmD, BCPP, President and Owner of Creative Educational Concepts, Inc, received her Bachelor of Science in Chemistry degree from Tennessee Technological University and her Doctor of Pharmacy degree from the University of Tennessee. She has over ten years of experience in direct patient care in the Veterans Affairs system in Memphis and Lexington, where she provided education to the health care team on new medications, devices, and procedures in order to efficiently improve patient care. In clinical practice, she also developed continuing education workshops, served on the P&T Committee, conducted medication use evaluations, participated in accreditation surveys, provided ACLS training, and was an active speaker nationally on topics related to optimal care of the elderly and the mentally ill. In 2000, she formed CEC, a privately-held S-corporation that develops educational design, innovative delivery formats, and clinical content for the health care team.

Dr. Fowler has served on faculty at the University of Kentucky College of Pharmacy since 1990 and has had varied roles as an Assistant Professor, as a Clinical Specialist in the Office of Continuing Medical Education, and now as a committee member and community-based preceptor for PY4 PharmD students. Teaching responsibilities have included mentoring pharmacy and medical students on clinical rotations, coordination of the Geriatric Pharmacy course, and as a speaker for a number of therapeutics courses. Dr. Fowler is a Board Certified Psychiatric Pharmacist (BCPP) and was previously a Certified Geriatric Pharmacist (CGP). She has served or serves on the Founding Board for the College of Psychiatric and Neurologic Pharmacy Foundation (CPNPF), The National Assembly of the American Lung Association and the regional ALA Board, the Core Curriculum Task Force for the American Society of Consultant Pharmacists (ASCP), the Board of Trustees for the Baptist Seminary of Kentucky, the Board of Directors of the Business and Education Network, and on other related pharmacy, education, and health care committees. She is a founding member of the University of Kentucky Women & Philanthropy and serves on their Leadership Council. She developed an affiliation with PROMED, the Council for the International Promotion of Costa Rican Medicine and recently coordinated an orthopaedic surgery session for their annual meeting in San Jose. She is a member of the Alliance for Continuing Education in the Health Professions (ACEhp).

Dr. Fowler represents the Accreditation Council for Pharmacy Education (ACPE) as a volunteer surveyor for Joint Accreditation™ for prospective providers of interprofessional continuing education (IPCE).

Back to top

Rebecca Weaver, CHCP

Director of Operations/Account Director

Rebecca’s career in continuing medical education began in 2000 at the University of Kentucky Chandler Medical Center Office of Continuing Education. In 2001, she received a Bachelor’s Degree in Business Administration and began working at the newly formed Creative Educational Concepts (CEC). As Director of Operations, Rebecca manages all aspects of planning CE activities from initial concept, assisting with grant writing, leading logistical execution, developing processes to ensure efficiencies, and assisting with accreditation planning and reporting.

Rebecca has coordinated over 400 CE activities in conjunction with national conferences, managed multi-city dinner meetings, multi-day events, grand rounds series, and online distance education activities. She is also a member of the Alliance for Continuing Education in the Health Professions (ACEhp), has completed workshops hosted by the Accreditation Council for Continuing Medical Education, the Accreditation Council for Pharmacy Education, and the Joint Accreditation for Interprofessional Education.

Back to top

Ashley C. Lilly, MHA

Director of Technology
Account Director

Ashley joined CEC in 2007 and has over eight years’ experience in continuing medical education. Prior to joining CEC, she worked at Kentucky Home Health Association assisting them with their annual educational meetings. Ashley has managed over 200 CE activities over the years and her experience is in national symposia, regional series, multi-city dinner series, and enduring activities. She has worked closely with national meeting organizations like American Diabetes Association (ADA), American Association of Clinical Endocrinologists (AACE), American Association of Diabetes Educators, American College of Rheumatology (ACR), Pri-Med’s Regional Conference, American Osteopathic Association (AOA), American Academy of Family Physicians (AAFP) and numerous AAFP state chapters.

Ashley is also the Director of Technology at CEC where she manages the information technology strategy for the organization along with website development. She has completed workshops hosted by the Accreditation Council for Continuing Medical Education, the Accreditation Council for Pharmacy Education, and Joint Accreditation™. Ashley earned her Bachelor of Arts degree in Political Science and her Masters of Health Administration from the University of Kentucky.

Back to top

Adrienne W. Matson, PharmD, BCPS

Director of Educational Strategy and Outcomes

Dr. Matson is Director of Educational Strategy and Outcomes at CEC specializing in cardiovascular continuing medical education for the healthcare team along with educational outcomes design and research development. She received her Bachelor of Science in Chemistry degree from Valparaiso University and her Doctor of Pharmacy degree from the University of Kentucky College of Pharmacy. Dr. Matson completed her pharmacy practice residency at the Lexington Veterans Affairs Medical Center in Lexington, KY and an ACCP Heart Failure Traineeship with the University of North Carolina Heart Failure Program in Chapel Hill, NC. In 2006, she received her board certification in pharmacotherapy from the Board of Pharmacy Specialties.

Before joining CEC, Dr. Matson worked for the Department of Veterans Affairs (VA) as a Primary Care Clinical Pharmacy Specialist and Medication Reconciliation Program Manager. While at the VA, she developed and implemented several clinical services and patient education programs including a pharmacist-led medication reconciliation service, interdisciplinary outpatient cholesterol clinic, and interdisciplinary heart failure clinic.

Dr. Matson has published in peer-reviewed journals, presented original research posters at national meetings, and lectured to pharmacy students and other healthcare professionals both regionally and internationally. She has also served as a preceptor and research advisor for PGY1 and PGY2 pharmacy residents, and continues to mentor pharmacy students as a community-based faculty member for the University of Kentucky College of Pharmacy.

Dr. Matson is currently a member of the Alliance for Continuing Education in the Health Professions (ACEhp) and American College of Clinical Pharmacy (ACCP).

Back to top

Vanessa Carranza, PharmD

Associate Director of Clinical Education

Dr. Carranza was born and raised in Miami, Florida. She received her Bachelor of Science degree in Biological Sciences and a minor in Spanish language from The University of Delaware in 2012. She attained her Doctor of Pharmacy degree from The University of Kentucky College of Pharmacy in May of 2016. During her academic career, she held a variety of leadership positions, including Historian and President of the Pre-Pharmacy Society, UK College of Pharmacy Admissions Committee member, as well as Chaplain and President of the Alpha Nu Chapter of Lambda Kappa Sigma (LKS). As President of LKS, she helped foster the newly founded relationship with the Bluegrass Ovarian Cancer Support Group (BOCS). Dr. Carranza’s involvement with BOCS included presenting information to patients and their families regarding drug resistance in cancer and participating in “Paint the Town Teal” events to promote ovarian cancer awareness. She currently serves as the fraternity advisor for the Alpha Nu Chapter of LKS.

Dr. Carranza is currently a member of the American Pharmacists Association (APhA) and the Oncology Nursing Society (ONS).

Back to top

Jessica Hall

Account Director

Jessica has over eight years of experience in the medical education industry. As a meeting planner, her experience includes disease state programs within the areas of respiratory, cardiology, and pain management. During her career, Jessica has overseen more than 500 dinner meetings and various national meetings reaching thousands of healthcare professionals. She has worked closely with the American College of Chest Physicians, the American College of Allergy, Asthma and Immunology, Pain Week, Pri-Med and numerous societies nationwide. A graduate of the University of Kentucky, she holds a Bachelor of Arts degree in Journalism. Her professional skills include the development and creation of marketing materials, registration website portals, internal databases, internal procedures and process flows.

Back to top

Bryan C. Taylor, PharmD

Clinical Project Strategist

Dr. Taylor earned a Bachelor of Science in Biology and a Doctor of Pharmacy degree, both from the University of Kentucky. He has a background in retail pharmacy, where he specialized in medication therapy management and spearheaded strategies for the effective integration and workflow standardization of clinical service protocols. Dr. Taylor has a particular interest in oncological research, with emphasis on the burgeoning role of targeted therapies and pharmacogenetics in the ever-evolving cancer treatment paradigm. His approach to pharmacy practice is deeply patient-centric, and he’s passionate about improving outcomes through the development and provision of innovative, high-impact continuing medical education programs.

Dr. Taylor is also a professional writer and #1 bestselling author.

Back to top